Spotify offers an ad-supported free tier that also only allows for shuffled play, while Apple requires a subscription to use its music service long-term. “What we're trying to really do is grow the number of Prime members taking advantage of their benefits by making it more attractive.”Ī January report from Midia, a research and consulting firm, placed Amazon Music as the third-most popular streaming service in the world, after Spotify and Apple Music. “We're obviously always looking to improve Prime and add value into Prime,” he said. Its ad-supported free tier, which is available to non-Prime members, counts the fewest number of listeners, he said. The company has been “very successful” at converting customers to its Unlimited tier. The Prime tier is now the best place people can access songs without paying for a separate music streaming service, Boom said.
“What we've heard consistently from our customers is they really want access to all the music.” “Customer expectations have evolved, as they always do, especially as music streaming itself has become mainstream,” he told Bloomberg in an interview.
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